If BMW succeeds in electrifying its mainstream models, then they can still maintain their BMW brand as we know it. Your email address will not be published. The BMW i3s with Fluid Black metallic paint finish and accents in BMW i Blue was produced for a customer from Saxony and will be delivered by the BMW branch in Leipzig.". Volkswagen does it now, while BMW already had the i3 in 2013. In Germany alone, sales of the fully electric BMW i3 surged 85 percent. Its i3 and i8 were completely conceived from scratch as electric only models. I will need the same in 7 mo, but my dealer is waiting for pull ahead from BMWFS and we are in a negative equity situation as far as cash due at time of lease. 2020 Toyota Supra – Is It More Than Hype? wrong, over 5300$ is achieveable by BMW costumers right now. You may opt-out by. For the very same reason as I found the success of the i3 bad news for BMW, I think ending the i3 is good news for BMW. And copying Volkswagen’s strategy now seems too late. Learn how your comment data is processed. So far, though, it is not much more than a modified X5. The Financial Times article hints at the same conclusion when they say that “the i3 was always an outlier for BMW, bearing little resemblance to its line-up of saloons or sport utility vehicles and appealing to a different demographic.”. Opinions expressed by Forbes Contributors are their own. Your email address will not be published. This site uses Akismet to reduce spam. But it is not only good news. Overall, BMW sold over 10,000 electrified vehicles in the first six months of 2019. That is around 60 percent more than in the same period last year. Three of the five top-selling plug-in hybrids in Germany are from the BMW Group. "The site will become part of the BMW Group's international production network for battery modules as early as 2021. As they say themselves, it is a “normal” Volkswagen, but then electric. Now let’s see what else they have learned from the i3 experience. I am a strategy consultant, professor, writer and speaker and founder of Better as Strategy—an online strategy learning platform and community. Home » Models » BMW i » In the first half of the year, BMW i3 sales climbed 21 percent worldwide. Search from 1277 Used BMW i3 cars for sale, including a 2018 BMW i3 s w/ Range Extender, a 2018 BMW i3 w/ Range Extender, and a 2019 BMW i3 s w/ Range Extender. Instead of seeing electrification as a side project for special cars, it is now integrating it into its normal range of cars. Australia's No.1 place to buy, sell or research a caravan or camping equipment. By 2022, the BMW Group will invest more than 100 million euros in establishing battery module production in Leipzig. BMW announced that the cumulative production of the i3 model just reached 200,000. The i3 is quite unique, as it utilizes carbon fiber reinforced plastic (CFRP) on an unprecedented scale for a series-produced cars: Since 2019, parts from the i3s (like the drive unit) are used also in the all-electric MINI Cooper SE. According to a statement issued today by the former BMW CEO Harald Krueger, the sales of the BMW i3 have climbed 21 percent in the first half of 2019 WORLD PREMIERE: 2021 BMW M3 (G80) — The Beauty Lies Beneath, See the G80 BMW M3 with M Performance Parts in Black, 2021 BMW M3 with M Performance Parts: A New Photo Gallery, WORLD PREMIERE: The New BMW M4 Coupe (G82) – Sharper, Meaner, Faster, See the new 2021 BMW M3 and M4 in different colors, including from BMW Individual, SPIED: BMW X3 M Competition LCI Seen Testing at the Nurburgring, REVIEW: 2021 BMW 4 Series Coupe launches in Romania, VIDEO: Joe Achilles tests Michelin Cup 2 Connect Tires on his BMW M2 Competition. Caravan Camping Sales. Given where they currently are, the only viable strategy left for BMW is probably the one they follow now: creating combustion engine, hybrid and electric-only versions of the same models. By 2022 more than 150 employees will be working in the battery module production in Leipzig. See good deals, great deals and more on a Used BMW i3. Trucksales. BMWBLOG is an independent private enthusiast site dedicated to BMW fans around the world and is in no way affiliated or owned by BMW USA and/or BMW AG, In the first half of the year, BMW i3 sales climbed 21 percent worldwide. 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The actual reason, Nota continues, is that BMW will start focusing more on electrifying its mainstream models—a strategy that we have started seeing in their new Mini Electric, which is mostly an electric version of the existing Mini. So, as Nota puts it in his interview with the Financial Times, “The i3 is actually doing extremely well.”. Home » News » BMW i3 Sales Expected to Grow in 2019, Despite Being 5 Years Old In asking why BMW decided so, it doesn’t seem to be because the i3 isn’t successful. With its new ID series, for example, Volkswagen is creating a standard platform from scratch for all its electric cars. The best-selling PHEV model in the BMW Group in Germany is the BMW 225xe Active Tourer, with sales up 55 percent year-on-year, followed by the BMW 530e, which was able to double its sales year-on-year. Along these, I wrote "Strategy Consulting," "No More Bananas" and the two-volume "The Strategy Handbook." They are basically the same cars and they sell well. The Leipzig plant in particular will start production of new battery modules in 2021. I just need a cheap i3s lease in 18 mo :). The i3 was BMW's first mass-produced zero emissions vehicle and was launched as part of BMW's electric vehicle BMW i sub-brand. Because the i3 is actually still doing very well. You can reach out to me via jeroenkraaijenbrink.com,  LinkedIn or jk@kraaijenbrink.com or join my online strategy learning platform at betterasstrategy.com, © 2020 Forbes Media LLC. Even though BMW plans no less than 13 battery-only models by 2023, it seems to me that they are still reluctant to fully embrace electrification. This confirms what BMW’s head of R&D Klaus Frohlich already announced earlier in June this year: the end of the i3 is near. At the company’s future-focussed #NEXTGen event, it was also announced that in 2021, sales of BMW Group electrified vehicles are expected to be double that in 2019. 2019 BMW i3 s 120Ah I01 Auto . As we read in their official electrification strategy, they aim for a BMW Group production system that “will create structures that enable our production facilities to build models with a combustion engine, plug-in hybrid or fully electric drive train at the same time.” In other words, they bet on three horses at the same time. BMW could have had such platform too—and it actually has. My drive is to bring you, I am a strategy consultant, professor, writer and speaker and founder of Better as Strategy—an online strategy learning platform and community. BMW M5 Competition Facelift looks fantastic in Motegi Red, Video: BMW M3 drag races Tuned M240i and 992 Porsche 911, SPIED: Potential BMW iM440 Seen Testing in Heavy Camouflage, 200,000th BMW i3 model rolls off the production line, The BMW i3 is One of the Best Old Cars Still on Sale, per Top Gear. As the Group so far sold well over 600,000 plug-in cars (mostly PHEVs), the i3 is responsible for close to one third and remains the best selling plug-in in the lineup (cumulatively). So, instead of focusing on creating new and different models completely from scratch like the i3, BMW will from now on focus on electrifying its current range of models. The next step for BMW is the fifth generation of BMW eDrive technology and the new wave of electric models, starting with the BMW iX3. The jubilee i3 was completed on October 15, 2020. BMW i. BMW i3 Sales Expected to Grow in 2019, Despite Being 5 Years Old. It's the first series-produced all-electric car from BMW Group (there is also the i3 REx version with a small emergency ICE generator). "...the 200 000th BMW i3 model rolled off the production line yesterday - almost silently as always. Would they have put their energy in creating that kind of platform for models more similar to their mainstream models, they could have been miles ahead of their competitors. In 2023 the competitive landscape will have changed substantially. ... BMW’s sales and marketing chief Pieter Nota explains, there is no specific successor plan anymore. Next to its fully electric e-Niro, which is high in demand, it has produced a combustion engine version and a plug-in hybrid version before. ... 2019 BMW i3 $76,990 AUD Drive Away. The BMW i3 is a B-segment, high-roof hatchback manufactured and marketed by BMW with an electric powertrain using rear wheel drive via a single-speed transmission and an underfloor Li-ion battery pack and an optional range-extending petrol engine. BMW electric car sales chart ... New figures released by German car maker BMW in its annual electro-mobility market report new figures show that despite BMW’s early domination with its i3, ... being from 2018), the landscape has vastly changed since the introduction of the Tesla Model 3 in early 2019. The BMW i3 achieved a milestone of 150,000 in May 2019, so we can estimate that it needed one and a half years to add an additional 50,000.

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