But being around my father and observing his entrepreneurial spirit definitely helped bring out those elements of my personality – like the confidence to take risks and the ability to think outside the box. Sugarman: We have a lot of exciting, new, exclusive products in the works. That feeling of stamina was soon quelled though after I developed bad edema, and became so swollen that I couldn’t wear shoes at all. Moore: How do you replenish your creativity and energy? "We wanted to create a line that was heavily influenced by the iconic design of the 1920s, but modernize it for today," Sara Sugarman Brenner, founder of Lulu & Georgia, said in a statement. And we have a complete site redesign in the works that will make the shopping experience much more seamless. Recommendations are huge. I don’t! Required fields are marked *. Sugarman: Technology is developing so rapidly and there are always new tools to help you reach the right customer and do so in a more personalized manner. Did you enjoy it? We both had to develop strong relationships with our suppliers, be at the forefront of innovative design, and identify and hire a stellar team. When I started Lulu & Georgia, I did the same thing – just over email. 2. I was pretty uncomfortable. c/o Lulu & Georgia./credit Monica Wang Photography, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Opinions expressed by Forbes Contributors are their own. We create high-end custom rugs that may be out of reach for the average consumer. Lulu & Georgia Founder & CEO Sara Sugarman. I was fortunate enough not to have morning sickness, and my energy level was pretty high throughout. Thus, there is no doubt Sara has made a huge amount of net worth. My family has been in the home décor industry for over 60 years, and I started working for the family business, Decorative Carpets, in 2009. It’s a learning process. Modern tufted sofas, bohemian wood tables, glamorous fabric headboards, chic vintage-inspired rugs & mirrors, and eclectic lighting & decorative pillows are examples from the extensive collection of home décor goods available at Lulu & Georgia. I am Sara Sugarman, President and Founder of Lulu & Georgia, an online home décor shop providing a wide range of rugs, pillows, artwork, and other home décor accessories for the inspired space. Boss Lady is a series that shares personal insights from creative women in business. I love designing nurseries (especially with like-minded design-oriented folk like Sara) so I jumped on the job pretty fast. 5. Moore: What excites you most working in today’s e-commerce space? Sara Sugarman (founder of Lulu and Georgia) was pregnant with her first baby (a lucky little girl) and wanted a beautiful, happy, space in which to welcome that little dumpling home. Since its launch in 2012, Lulu & Georgia has gone from a startup to a multimillion-dollar powerhouse with Sara Sugarman at the helm. How do you stay organized at work and at home? I’m grateful to be surrounded by an amazing team at work and an incredible nanny and mom, who help keep the ship afloat. 3. Sara Sugarman, Founder of Lulu & Georgia . Once it’s defined, it becomes very easy to decorate around it. I’ve leaned on his experience and knowledge since day one. Courtesy of Lulu & Georgia. Lulu & Georgia makes home decor shopping easy, with products specifically targeted at the modern woman and content geared towards helping her imagine her space and feel inspired. In that way, I can then picture how they live — what rug they would want, what lamp would be perfect in their home. Lulu & Georgia is the massive, online home décor shopping site and brainchild of Sara Sugarman – family heir to luxury flooring company Decorative Carpets and … My schedule at work is very regimented, but I have learned to be efficient with my time. The company has made shopping the mega site easy to navigate through user-friendly filters, including home décor aesthetic preferences, brands, categories, prices ranges, and more. We’re working on licensed collaborations with designers like Sarah Sherman Samuel and Studio McGee. Yay Sara! I lived in flip-flops and would try massaging my feet every day. I definitely cleared my living room of most of our accessories, and I took out some side tables that were more precarious. We eat breakfast as a family every single morning while watching The Today Show. Also, she writes for movies. I have to say I really like basic and classic products. The rug is the foundation of a room. Staying true to yourself and your vision is probably the hardest, but most important, aspect of owning a business. I also realized that I couldn’t “do it all” anymore. Above all else, I think you need to be honest with yourself — whether that’s admitting that one path isn’t working or going out on a limb for something you believe in. We constantly test new products, marketing tactics, or ways to merchandise and it’s so great to be able to run those tests and get real-time data. Taking that time away from work and focusing on her really helps me recharge. In terms of wardrobe, I am definitely more drawn to simpler, less fussy pieces. I even spent time as a headhunter in Silicon Valley where I came face to face with how truly powerful professional presentation could be. The passionate entrepreneur passed on investment offers to grow her company organically, and the decision paid off. There’s so much more opportunity to reach a large amount of people. Since having Vivian, I’m incredibly disorganized. Lulu & Georgia is named after Sugarman’s grandfather, Lou, and her father, George. Charlotte Tillbury ROCK ‘N’ KOHL ICONIC LIQUID EYE PENCIL, Yves Saint laurent le teint touche eclat foundation. It was the middle of summer in L.A., with temperatures continuously reaching 100 degrees, and Vivian decided to be nine days late. Sara Sugarman: Yes, Lulu and Georgia launched because of my experience working for my family business. Visualizing the end goal is a big first step. I have many! As a result, I’ve brought on several new employees, which has been really beneficial for my work-life balance, but also the overall growth of the company. What inspired the collection? We even attended a wedding in Chicago when I was 35 weeks, where I danced all night in heels! When I get home, we do the nighttime routine with Vivian, which consists of bath and books, then bedtime at 7:30pm. However, if I’m being honest, I don’t think being super organized is a goal for me anymore. My life is chaotic and I’m okay with that. I write about using fashion as a dynamic professional tool. I have the first marketing material my grandfather wrote when he started his business. Twice a week I get up at 5:30am to workout. It’s a tradition Sam and I started while dating and it’s very important to us. You may opt-out by. I enjoyed pregnancy up until the very last month. It was a letter to clients and friends announcing his company. How was pregnancy for you? Moore: What do you imagine, or have you discussed with your family, the biggest difference between starting a business today vs. the 1950’s? Most people lack the confidence to conceptualize an entire room. I think I was born with the passion, the self-motivation, and the trust in my intuition and convictions that make a great entrepreneur. Sugarman: Professional women often don’t have the time to compare and scrutinize a large array of products, an experience that can feel impersonal and overwhelming. I used to only wear a heel if it was over 4 inches. Keep big pieces neutral. Designer Spotlight is a regular column focusing on style/design and the professional woman. It was a natural evolution in that we already had the sourcing – we had relationships with reputable and trustworthy mills and we had warehousing in Los Angeles. Do you have a fashion designer, brand or company you would like featured on Forbes Style File: Designer Spotlight? I am Sara Sugarman, President and Founder of Lulu & Georgia, an online home décor shop providing a wide range of rugs, pillows, artwork, and other home décor accessories for the inspired space. Specifically, how our attire empowers us and, at the same time, communicates our substance and passion for our careers. AFTER // SARA SUGARMAN’S NURSERY . We are working on Luxe Studio- a section of the site devoted to luxury, designer-focused collections. For instance, one day everything is going great and you feel 100% confident with your abilities and your decisions. Sugarman, a Tulane University English & Psychology grad and former O, The Oprah Magazine assistant, splits her time between Lulu & Georgia as Founder & CEO and VP of Decorative Carpets. All Rights Reserved, This is a BETA experience. I get inspiration from the people around me. Lulu & Georgia is the massive, online home décor shopping site and brainchild of Sara Sugarman – family heir to luxury flooring company Decorative Carpets and pioneers in the interior design scene. Divide the room or project into smaller tasks, so you’re not overwhelmed. Lulu & Georgia is one of my favorite destinations online to shop for interior goods and rugs, you’ve probably seen a few of them in our home over the years! Get on our Newsletter list today! Since 2012, she has grown the Los Angeles-based e-commerce company from a startup into a multimillion dollar business, readily bringing to the web marketplace a treasure trove of exclusive home furnishings and accessories – many in-house designs – that look more like rare finds from a hidden boutique than an online superstore. Save my name, email, and website in this browser for the next time I comment. It’s a marathon, not a sprint. I quickly realized there was a market for this, and after some research and finding sourcing, the concept of Lulu & Georgia was born. I have very sensitive skin so all I use is Cetaphil and Aquafor. Start with the rug. We usually read a few books and play. I began my…. I think our success can be attributed to our confidence and appreciation for the products we sell. I have kept our bar cart- but think it’s the next to go…. Photo c/o Lulu & Georgia/credit Monica Wang Photography. Sugarman: A lot of my creative inspiration comes from vintage rugs designed by my family. Spend the time upfront to measure correctly. If I had to pick one, I love the message in “Giraffe’s Can’t Dance”. Accessorize with pillows that you can swap out in the future. But the businesses are very different. And while they’re usually savvy when it comes to fashion, interior design can be tricky. Sugarman: I think the ability to sell to a customer in Wichita, Kansas is probably the biggest difference. Hi! © 2020 Forbes Media LLC. Hi! I was one of those people who said I wouldn’t change my living room or dining room for a child- that my baby would just learn not to touch pretty things. Browse through Pinterest and zero in on the décor style you want. I do still wear heels, but when I’m with Vivian, they are usually a thicker, shorter heel.

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