Pepsi made a few other significant changes: This was also the last time there was a colon between the words Pepsi and Cola. PRODUCT INFO. But Pepsi did more than remove the cap’s ridges. In the negative space beneath the text and beside the globe, we see a red bar reminiscent of the red banner on earlier versions of the logo. But it didn’t make them hate Coke. This soft drink company created and developed by Caleb Bradham and released since 1898 in the United States. In 1975, Pepsi decided it was time to cut into Coke’s market dominance with the Pepsi Challenge. UrbanFonts features an amazing collection of free fonts, premium fonts and free dingbats.
Instead of blue text on a white background, now the logo was a blue background with the word “Pepsi” in white. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. By the early 1980s, Pepsi was riding high on its status as the drink consumers preferred as it outsold Coca-Cola in supermarkets. Designers, check out these contests so you can start building your career. The official website of Pepsi GB - discover the latest news and products from Pepsi, Diet Pepsi and Pepsi MAX. In the wave of patriotism that followed World War II, making the logo red, white and blue just made sense. Since 1958, Pepsi had become a drink “for those who think young,” implying that Coca-Cola was for those who didn’t, those who were stuck in old mindsets and weren’t connected to the youth culture of the day.
First was Pepsi-Cola’s thin, red and spiky logo. In 1991, Pepsi changed their logo in a dramatic way again. Lindsay is a copy and content writer who loves all things creepy, beachy, and cheesy.
Learn more about Lindsay's writing services at, Logo evolution of famous brands: what we can learn from these 9 examples, 12 classic tattoo styles you need to know, 22 famous graphic design quotes to inspire you. Get the free logo ebook! The serifs and mid-height letter spikes that decorated the original font became longer, fang-like spikes protruding from the tops and bottoms of the letters and the final “A” stretched out and coiled upward like a tail. They were just ramping up. Not only were Pepsi and Coke American cultural icons in their own right, their rivalry was. The logo used during that period featured the Pepsi wordmark in a sans serif font in slanted style with a red stripe and its iconic swirls in white, red and blue beneath it. Check out free fonts below, download them or create text images and logos with them online. For the first time in the brand’s history, the logo had a colored background. As Coca-Cola opened bottling plants in Europe and came under the leadership of Robert Woodruff, who would lead the company for the next 60 years, Pepsi-Cola declared bankruptcy and was then purchased by Craven Holdings Corp. Old-school. Pepsi is a brilliant exception.
And unlike other versions of the logo, the 1998 edition had depth. Aside from writing, her interests include making art, reading tarot cards, and exploring new places. It was still red, it was still wavy and it still looked a lot like a certain other cola brand’s logo (more on that in a minute). This wasn’t all that changed, though. We’re calling it: these will be on top of the 2020 font trends. The font used for the wordmark is very similar to a sans serif called Pepsi by Jakub Degorski. In this version of the logo, a long banner extends from the top of the “C” in Cola, making this version of the logo feel a little closer to symmetrical than the first version. A gradient background made it feel like the globe itself was emitting light and shadows just behind the text gave it a 3D effect. The brand would continue using this custom font for over a decade. Let’s take a moment to talk a bit about the similarities between Pepsi and Coca-Cola during this time period. As companies like Mailchimp have shown, strong statement serifs with bold color palettes are becoming a huge trend for brand design. PEPSI ! No doubt this elegant font family is a fabulous discovery for the type designs industry and various other modern fonts took Pepsi font as for inspiration. Pepsi Font by Jakub Degórski. In 1987, Pepsi gave the globe logo a little facelift. Now, the red was gone from the background and the globe moved up and over to sit just below the wordmark. Put beside Coca-Cola’s 6.5 ounce bottle, which brand delivered the better value was obvious.
Regular Style. Size. Overall, the logo kept its wavy, swoopy shape, and that last “A” kept its tail curl.