When users land on the page, they see the question of each text box item. The design and information provided are clearly prioritized for the mobile user combining visual and textual triggers. The design of an FAQ page is crucial for an easy-to-use customer experience. In 2019, 3.25 billion people used digital voice assistants, according to SEMrush. The 40/40 Creative FAQ page pokes fun at the infamous phrase, "there are no stupid questions" courtesy... TGI Fridays. Information is available at the click of a button, but as we all know, information is not always true. Use these as a jumping-off point and make the list of questions as long as possible. We offer a FREE, no-cost, no-obligation consultation. Aside from that, their FAQ page has a whole section dedicated to top questions.
After you have the most popular questions nailed down, pick no more than five questions to highlight as the most popular or top questions at the beginning of your FAQ page. The best FAQ pages do a lot of the heavy lifting on your website. But I get it… creating all kinds of help content is hard. The next step is to design your FAQ page. Deirdre O’Donoghue is a Senior Content Marketing Specialist at G2. Ten years ago no one was selling glasses online, especially without a successful. A great FAQ page helps them succeed at this goal. This agency uses its FAQ page to prequalify its customers.[*]. A: We allow returns of all items within 30 days of your order date. Data within Google Search Console (GSC), on-site search behavior, plus broader industry trends will help inform this. Nike’s FAQ page begins with the search bar and then goes into the “quick assists” section. Go through customers' inquiries and find the most common questions. King’s College London’s FAQ page is divided into FAQ sections per key area of the website. You can then inform your product team of these insights. You can search your question, filter responses by one or more topics, or simply scroll down through all the 967 questions listed on the page (which may be a bit time-consuming but, hey, your choice). The combination of quick links, ask the expert, and deeper content answers work well for the user regardless of time availability or device used. No matter how big or how small the change is, make sure you reflect the changes in your FAQ page. Instagram is a creative platform after all. For instance, “What to do if my dog steals my underwear,” would not be a good FAQ. 9 Pistol Lake. ThirdLove, 16.
A representative from our company will be in contact with you within 1 business day. ), 15 Brilliant Landing Page Examples to Emulate in 2020. This FAQ Page is very nice. When you have a blog with a multitude of great content, an FAQ page is needed to educate customers about your product through those articles. again with the growth in voice search, mobile search and personal/home Microsoft’s FAQs section employs accordion/expandable div functionality to enable a more effective mobile-first experience and to support quick top-level access to information without excessive scrolling. While it's helpful to list out all FAQ questions on a single page or link to them from a landing page, this dense format can end up being tedious for many customers. B-School does this in places where users expect: In the last question and near the footer.[*]. The McDonald's UK FAQ page is aesthetically pleasing, and even includes pictures of customers enjoying the product. I don’t see my industry / niche here. Starbucks 12. Instead of directing people to a support line, direct them to the FAQs. Exit = Loss of Opportunity. Search bars also cause related keywords to pop up in the results and can be a learning opportunity for the shopper. data insights, Draws in new visitors to your The balance between text, images, and interactive features works great. Mejuri 9. What does FAQ mean? If you scroll down, you can read each question within each topic and click on the arrow to read the answer. Gucci24. Pottery Barn wouldn’t know this without tracking clicks and traffic to their page. Sign up for our Tips and Trends list and we'll let you know each week when we have a new one. What are the most frequently asked questions?
Call the page an FAQ: People know what an FAQ is already, so make that your page title.
The most successful FAQ pages often stem from a deeper understanding of the people they are intended to help. Frequently asked question (FAQ) pages (or hubs) help your business respond to the needs of your audience more quickly and appropriately.
Showcases expertise, trust, and authority within your niche. They stay true to their brand while also having a search bar and separate pages per query. Look at your email inbox or social media account and see which questions keep popping up. To find out if that's the case, you'll need to revisit the customer data that you used to create your FAQ page in the first place. No more! Discover: Just getting started with your online business? 25 of the Best Examples of Effective FAQ Pages. important pages, Fuels blog (and deeper content)
It shouldn't replace your knowledge base or your entire support team, but rather supplement your support channels as an additional, lightweight resource. It is one of the best FAQ pages that I’ve seen with a simple and minimal FAQ page design with Accordion and a FAQ search bar. Pottery Barn 18. Pinterest’s Help Center takes simplicity to the next level. More importantly, it lets them know if they’re meeting the concerns at every stage of their customers' buying journey. Write questions in the first person—from the point of view of the customer: Write the question as the reader would ask it. Questions are separated into larger categories that make for simple searches.
In contrast to a landing page, where the goal is to convert buyers, t he Frequently Asked Questions (FAQ) section is a part of your website where you address common concerns, questions, and objections that customers have. Each question has an entire page devoted to the answer, and the page opens in a new browser tab. When developing your FAQ page, use the following tips to ensure your design is optimal for your customers.
All of the actions taken on your FAQ page can help inform your product strategy so that your product team can improve the product or service based on your analysis of the page. rely on Google Answers and Featured snippets, which give succinct and In her free time you can find Deirdre fostering puppies or exploring the Chicago foodie scene.
Dropbox checks all the boxes with its thorough, but uncomplicated FAQ page.
Companies dedicate a large portion of their budgets to customer service teams. So let’s learn how to optimize your FAQ page for voice search.
We're committed to your privacy. Invest in. Sifting through a long list of random questions will only further frustrate the consumer. It’s rare to see emailing list questions as an FAQ, but this could lead to some potential customers signing up and then purchasing a pair of boots. This is an out-of-the-box way for UX designers to think about the experience right before entering the FAQ page and it sticks to the brand identity closely. Their FAQ page is yet another perfect example. LEGO VIP28. With your page up and running, customers should be more successful in finding solutions to common problems. Here's an overview of how to build, test, and release structured data. This shows that you take customer success seriously and that you're rolling out new products and services that your team knows how to support. Adding a rating score after each answer — the way Ahrefs does on their pages.[*]. Amazon is also really good at showing up everywhere, meaning they’re experts at SEO.
Once you start exploring below the fold, you will see that they do a really good job of interlinking between other pages on their website, which in turn improves SEO.