Understand the elements of effective market research. Besides learning the basics of research problem formulation, literature review and questionnaire design, sampling and methods for data collection, the module will introduce students to a variety of statistical methods using the latest version of SPSS/Excel and qualitative data analysis techniques, with an emphasis on the interpretation and use of results. This module teaches students how to nurture a distinctive brand, through gaining key knowledge and practice in design management. Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course. The Marketing Research in Practice module provides a practical insight into research methods and techniques utilised by both marketing practitioners and marketing academics. I have extensive experience in all aspects of digital strategy development, channel optimsation, communications delivery and campaign budgeting. 54 . The team includes senior academics and professional practitioners with industry experience. Students will be supported in these situations to ensure they are able to make the right choices for their particular circumstances. The business research project experience encourages students to further develop their research, analytical and reporting skills. To study a degree at London Met, you must be able to demonstrate proficiency in the English language. Year 1 takes place in London. We also offer the following discounts for Kingston University alumni: Changes detailed here are for students joining this course in the academic year 2020/21 (i.e. This module explores how brands use and combine data from customers, campaign analytics and market research to develop a competitive edge, minimise media wastage and maximise ROMI. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business. Additional funding is available to some types of students, such as disabled students or those with dependants. between August 2020 and July 2021). While Digital Marketing provides unique opportunities to engage with consumers, the growing range of digital channels, targeting options and marketing contexts has made the role of a digital strategist increasingly complex. the number of modules or credits in a year for part-time postgraduate courses, as a result of the pandemic. In some countries where teaching is in English, we may accept local qualifications. Our students or former students provided all of our testimonials - often a student from the course but sometimes another student. If we need any more information about your qualifications, we will be in touch. We are highly respected and professional at our Marketing, Business Consultancy. It takes place after the full time year. As part of this approach, students will also be introduced to contemporary communications theory and practice (both in-house and consultancy), with the expectation that they will examine how these have been recently impacted by new-technology, political upheaval, subsequent changes in consumer perception and disruptive trends in the global economy. The course prepares students for roles in marketing students for various roles in marketing in the UK and overseas. For example, the testimonial often comes from another UWL student when the course is new. Updates may be made on an annual basis and revised details will be published through Programme Specifications ahead of each academic year. Please select when you would like to start: We currently have campuses located in Holloway and Aldgate. As technology continues to be integrated into the lives of consumers, digital marketing has become indispensable for customer acquisition, conversion and retention activities. This module seeks to bring general and specialist areas of the course together and enable students to undertake a research on a contemporary topic in depth with the aim of making an effective and practical recommendations on the basis of the research carried out. Courses which require placements or field trips to be completed in order to pass relevant modules will have contingency plans in place in the event that a placement or field trip cannot be completed due to another lockdown or more stringent social distancing measures. However, to ensure students are able to gain maximum value from these activities, it may be necessary to reschedule them to later in the year when current restrictions have been lifted. The module is delivered via lectures, in-class exercises, workshops, electronic learning and is supported by guest speakers. Course Handbooks are located within the Canvas Course page. The module addresses those elements of the commercial process that determine the nature of the transactional interface with the consumer. Duration 1 year. The majority of our courses are prepared to be delivered fully online if the situation requires it. We offer scholarships for international students including International Ambassador Scholarships worth up to £5,000. Applicants from a recognised majority English speaking countries (MESCs) do not need to meet these requirements. Some retailers in the market have annual turnover bigger than some countries, while others (SMEs) have a more modest turnover, but are essential in a growing economy. You can apply online at any time by following the link below. For certain courses an inability to attend on-campus learning and teaching activities may not be in the students best interest, as it may impede their chances of succeeding in the course or lead to them receiving a poor learning experience. I am a Fellow of CIM and the IDM and a regular speaker at marketing technology conferences and trade shows. Duration 1 year FT, September to September. You will also be able to use the University's support services. Within the course, students are given the opportunity to gain real-life work experience. This module is delivered through lectures, case study seminars and workshops and is supported by professional guest speakers. It is designed to provide students with the theoretical knowledge and key industry-standard skills needed to develop a successful career within the growing and dynamic advertising industry.Executive and/or management positions within the Advertising industry, on both the agency side and on the client side of the business, include: account managing, account planning and insight, digital advertising planning, social media campaign management, brand management, creative executives, media buying and planning. International students should maintain awareness of the UK government's and their home country's government advice on possible travel restrictions. It integrates academic models pertaining to the scope and function of the buying and merchandising processes that determine not only the availability of products but also the manner in which these are perceived. We do not anticipate making any changes to the composition of the course, i.e. Further information about funding and financial support for international students is available from the UK Council for International Student Affairs. A good bachelors degree, or equivalent, in any discipline. Please check again later for updates. It also builds an understanding of the theoretical issues which underpin effective communications. Changes can be made to courses, including the qualification awarded (although very rare), as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area. Contact us free on: We aim to make a decision on your application as quickly as we can. If we have insufficient numbers of students interested in an optional module, this may not be offered. The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors. We consult with top industry practitioners, from companies such as Diageo Great Britain and agencies such as Iris, to ensure this course offers the skills valued in industry. Application status Closed. Marketing Masters UK is a full service marketing and business and product development agency, delivering superior brand experiences to our clients and their needs. Any changes to the overall methods of assessment for the course will be highlighted to students during the induction period. Select your desired study option, then pick a start date to You'll become independent and reflective learners, able to continue your learning in your chosen profession. from September 2020 to December 2020) should be available by the end of August 2020. No changes will be made to the qualification awarded, e.g. international students need to meet our English language requirements of IELTS 6.5 or above and a minimum of 5.5 for each of the individual components (Reading, Writing, Speaking and Listening). This typically will involve reading journal articles and books, working on individual and group projects and preparing coursework assignments and presentations. Graduates from this course typically enter the workplace in a range of roles, with many now at marketing director level or above. Programme accreditations The Chartered Institute of Marketing (CIM) has awarded King’s College London a Graduate Gateway against the MSc in International Marketing. For example, government regulation around future inflation may increase your course fees. Kingston University London ... Eduniversal Best Masters Ranking in Marketing - United Kingdom. It builds on the module Marketing Research in Practice, where students will have identified a suitable topic for research and produced a research proposal. The University will closely monitor advice and guidance published by the UK government and assess its impact on our international students. The University will ensure students who are unable to attend on-campus learning and teaching activities are able to effectively engage with their studies remotely. Typical roles include marketing manager, brand manager, brand marketing executive, product marketing manager, media planning manager, consultant or digital media buyer. Please note: most students from countries outside the European Union/European Economic Area and classified as overseas fee paying, are not eligible to apply for part-time courses due to UK student visa regulations. Through observation, individual and collaborative reflection, the module is designed to help you identify a disruptive concept for an SME or start-up to exploit through critical market opportunity and consumer analysis. Delivered in London, the home of many global companies, the course will not only offer you the opportunity to gain a thorough grounding in the key theories and emerging concepts, you'll also be able to apply this knowledge in a practical environment. Changes can be made to courses as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. If you have a question about a course you're interested in then you can call or email us. There will be no changes to published tuition fees for 2020/21. The module introduces students to different ontological, epistemological and axiological assumptions as well as methodology, methods and techniques. Our dedicated international students’ team would love to hear from you. Course director Dr Shalini Ramlall. Timetables for teaching block 2 (i.e. The objective is to facilitate the development of a coherent marketing project that shows detailed knowledge of a topic relevant to Digital Marketing in the context of SMEs and to use the skills and insights gained during their studies to help solve a clearly defined problem and make a useful contribution to the existing academic and professional knowledge base. Then in a formal pitch process the students presented their ideas to the team from the Theatre.

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