They’re brilliant. The ideology of a children’s book acculturates the child reader, no matter whether its ideologies are passive, active, alternative or hegemonic. For example, many people, especially in the media, refer to extremist views or actions as being inspired by a particular ideology (for example, "radical Islamic ideology" or "white power ideology") or as "ideological." Like his creator J.K. Rowling, who once gave £1 million to the Labour party, he is a left-wing paternalist in the Bloomsbury tradition — the love child of John Maynard Keynes and Virginia Woolf. Examples of subversive ideologies [from me]: Definitions of  ‘subversive’ will vary enormously according to era and culture. (Stephens uses the word ‘focalization’, but I have also heard ‘close third person’. 32. While these ideas may reflect the dominant ideology in modern America, there are in fact other ideologies that challenge them and the status quo they represent. Empirical studies show that children tend to prefer more sophisticated pieces of work (like Tan’s), just like adults do, so Waterstones is an interesting study in contrast. Blyton’s ideologies were almost certainly passive. If you’ve ever wondered what exactly is meant by ‘ideology’ and have come across words like ‘hegemonic’ without really understanding what the words mean, the Kid You Not podcast is a great way to spend 25 minutes. Labor radicals throughout history have fought for new laws and public policies that would redistribute wealth and promote equality and justice. Since the 1960s (in particular) some effort has been made in Britain and the USA to publish children’s books which would have us assume the world is white, male and middle class. This type of rule is what Gramsci called cultural hegemony. But actually lots of people don’t love their own family members. Note the difference. Harry Potter is no more ideological than anything else, but take the following from Toby Young writing for The Spectator. Pointing at a text's historical and political provenance and ideological bias may not increase the pleasure of reading. This site uses Akismet to reduce spam. Take Zog, widely hailed as a feminist triumph, as it stars a girl who saves a boy. You have Little Miss Bossy, Little Miss Fickle, Little Miss Brainy, Little Miss Contrary, Little Miss Dotty, Little Miss Giggles, Little Miss Princess, etc etc. Marxism is socialism with the goal of a classless society. Socio-Rhetorical Examples. Laura Ingalls Wilder, for example, infuses her own libertarian ideologies* into all of the Little House books, but most especially into the later books written for adolescents. But all adolescent novels are informed by such sociopolitical beliefs. The knight was an archetypal warrior who learned to care after the little mother’s speech. An ideology is a belief about how things should be, generally about society, politics, and economics. They argued that just as education plays a role in this process, so do the social institutions of media and popular culture. The branch of children’s literature which is involved in dishing out the awards tends to be quite left wing in values, though the popular commercial fiction is more on the right-wing side. But look more closely and something stranger hoves into view. Ideology, a form of social or political philosophy in which practical elements are as prominent as theoretical ones. This demand is itself an ideological assumption. Heterosexual, monogamous relationships between adult characters are the ideal; anything else is a deviation. Somebody has written reviews on Amazon for the Mr Men series as if these simple-minded picturebooks were high literature. Lewis wrote The Chronicles of Narnia with the intention of transmitting a Christian ideology to his readers. These are completely subjective because they depend so much on what’s considered dominant. Ideological definition, of or relating to ideology. Ideology examples include political parties, communism, racism, feminism and equal opportunity. The radical labor movement, for example, offers an alternative ideology—one that instead assumes that the capitalist system is fundamentally unequal and that those who have amassed the greatest wealth are not necessarily deserving of it. Equality of opportunity is an ideology that wishes to eliminate discrimination that is based on age, gender, color, race, national origin, religion, and disabilities that include physical and mental disabilities. : This reductionism is an ideological fantasy, rather than a theoretical position resting on solid argument. There can be a lot of switching between narrator focalization and character focalization, and between various characters. Within sociology, much attention is paid to what is known as the dominant ideology, or the particular ideology that is most common and strongest in a given society. The work of Enid Blyton is infused with the author’s own assumptions about white, middle-class English children. One of the fundamental changes in critical thinking and teaching over the past twenty years has been the acceptance that ideology is not a separate concept ‘carried by’ texts, but that all texts are inevitably infused by ideology. Ideological criticism is a visionary sort of criticism in that it aims to identify the big picture ideas within a specific work and also use the context of the work to discern how different groups of people will respond to it. This body of beliefs influence the way individuals think, act, and view the world. This can lead to division among races and racial prejudice and discrimination. Its ideology only becomes apparent once considered within the corpus of children’s stories and the a history of real world misogyny. I suggest it’s slightly easier to be impassive when creating simple works of fantasy — harder when writing realistic contemporary fiction, in which case it’s impossible not to come down on one side or another. 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