Lane Bryant takes aim at Victoria's Secret with 'I'm No Angel' ad. Voice over actors: provide a link to your professional website containing your reel. Lane Bryant 'I'm No Angel' Campaign: Plus Size Brand Takes On Victoria's Secret. Lane Bryant Cacique TV Spot, 'I'm No Angel' Submissions should come only from the actors themselves, their parent/legal guardian or casting agency. Be all kinds of sexy with Cacique, the new lingerie collection from Lane Bryant. The Lane Bryant ad features a diverse group of women of many different body types and sizes. By Barbara Herman @Parfumaniac 04/07/15 AT 4:49 PM. Already, there are hundreds of posts linked to the hashtag on Instagram from both Lane Bryant models and everyday girls alike, and we only expect the numbers to skyrocket from there. In the ad, one of the models proclaims: “How boring would it be if we were all the same?”. under increasing pressure from consumers to offer larger sizes. The entire transaction amount after discount must be placed on the Lane Bryant Credit Card. Lane Bryant has come up with a devil of an idea to market its lingerie while poking fun at a competitor. ", In a commercial posted on You Tube, a group of plus-size models show off the bras and panties while saying things like "How boring would it be if we were all the same?" The hashtag #ImNoAngel has been mentioned over 7,000 times on Twitter since the campaign launched, and the campaign has received positive feedback from many social media users who appreciated Lane Bryant's use of more diverse models. I swallowed hard and replied, “I’m looking for a babydoll negligee — for my friend’s honeymoon. After receiving widespread criticism on social media, the lingerie company pulled the “perfect body” slogan and replaced it with “A body for every body.” However, the makeup of the models in the campaign remained the same as it was previously -- mostly white, and all skinny. Submissions without photos may not be accepted. The fashion industry has also been under scrutiny recently for promoting unrealistic body ideals for women. "Seriously LOVING the @lanebryant #ImNoAngel campaign -- VS has presented a narrow standard of sexiness for too long," said one Twitter user. Offer not valid on SPANX®. The company says it is seeking to "redefine sexy", Victoria's Secret was criticized for its "Perfect Body" campaign. Submissions without photos may not be accepted. The campaign embraces the idea of being sexy no matter what your body type. Discount will be applied before taxes and shipping and handling. Measure, optimize, and plan your TV against business outcomes. Voice over actors: provide a link to your professional website containing your reel. #ImNoAngel is the exact opposite of what we are used to seeing in most advertising. France recently passed a new law banning too-thin models in advertising and on runways, and Italy, Spain, and Israel already have similar laws on the books. #ad #ImNoAngel pic.twitter.com/Bcgo2GCh5M. In response to the Victoria's Secret Angels campaigns, the ladies of Lane Bryant share that they are proud to be unique, themselves and not the same. (CNN)Lane Bryant has come up with a devil of an idea to market its lingerie while poking fun at a competitor. The lingerie giant was criticized last year for a campaign featuring the words "Perfect Body" over images of slender supermodels, and Business Insider reports that it is. and "It's all about how you feel. "Our '#ImNoAngel' campaign is designed to empower ALL women to love every part of herself," Chief Executive Officer Linda Heasley. Last fall, Victoria’s Secret came under fire for an advertisement that used the slogan “The Perfect Body,” and featured a group of predominantly white, very slim models. The plus-size clothing company has launched a new underwear ad campaign featuring the slogan “I’m No Angel,” which appears to be a jab at Victoria’s Secret’s “angels,” the term used to refer to supermodels in Victoria’s Secret’s ad campaigns and fashion shows. Share your definition of sexy and hashtag #ImNoAngel with @lanebryant #beautybeyondsize #iamsizesexy
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The ads will be featured in the company's stores, on television, in print and on billboards, as well as featured on the brand's social media accounts. Please consider disabling your Ad Blocker to ensure proper loading of all iSpot pages. #ImNoAngel great campaign,it's all about being healthy n happy in your own skin. Last week Lane Bryant launched its I’m No Angel campaign which celebrates the beauty in diversity of women’s bodies. Many of the models in the campaign also posted about it on social media, with model Ashley Graham posting that "Beauty is beyond size" on her Instagram account: