The AARRR framework—or PIRATE funnel as you may know it—is a framework invented by Dave McClure. Enregistrer mon nom, mon e-mail et mon site web dans le navigateur pour mon prochain commentaire. Let’s get to the analysis! But we started looking at it from a different perspective when we were faced by a common issue with multiple startups from time-to-time. The template also offers useful icons for the sales funnel. Start by looking at your business and write down the most important steps people take, like signing-up, add an item to the basket or adding a new task to their dashboard. Presentations If you follow the steps below and fill in all the numbers, you’ll see what part of your funnel is hurting your customers the most. Source: AARRR PowerPoint template by SlideModel. You have now found the problem where you’re losing customers and now we have to find out why! How to get started with Growth Hacking? Les recommandations sont un peu plus compliquées à mesurer que les canaux d’acquisition ou les conversions ! Dans le cas d’un site internet, cette première étape consiste à attirer des clients sur votre site / landing page. This is the phase when you want to retain customers. Cet étape est la plus importante pour votre business : c’est la rentrée d’argent. Souvent le fait de s’inscrire à une Newsletter, à un Widget de notification push, ou de ce sign up (créer un compte), sont de bon KPI à suivre. Il a pris ses marques, connaît presque votre site par cœur et il est maintenant enclin à parler de votre produit ou service. The framework is specific for Pirate Metrics concept. I’m Rishabh Dev and I welcome you to my blog on business growth, travel, and productivity. Having more steps in between is often better, but I would advise you not to use more than ten steps, because you want to keep focus and not get too detailed immediately. The steps are open for interpretation and will be different for every business model. Seuls les gros acteurs s’y risqueront car ils connaissent le marché, ont un système marketing en place, et ont une image de marque ou des avis clients qui leur permettra d’avoir un taux de conversion supérieur à celui d’une entreprise inconnue. We’ve achieved amazing results with our startups using the above funnel and it’s helped us come a long way. À vous de définir les canaux qui fonctionnent le mieux pour votre activité, que ce soit par simple déduction ou par A/B testing. For now, you can be sure that you’ve found a point of focus thanks to the Pirate Metrics and you know what you need to solve to hack your growth! Most of the numbers can be found within Google Analytics and your advertisement-platforms, like AdWords or Facebook Ads.

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